Scenario / 01
Event journey
A confirmed action picks a scenario, checks limits, and creates the right touch.
1Event2Segment3Rule4Message
Communications Marketing teams with multiple channels, segments, and event-driven messaging
Messaging runs on events, segments, and consents
We build messaging around confirmed events and consents: who gets the message, why, with what context, and what happens after the reaction.
01Event
02Consent
03Segment
04Message
OutputMeasurable message
Reactions return to the loop and shape the next step.
Practical outcome
A confirmed event picks audience and message; the reaction feeds the next step
Problem
Campaigns launch by hand, segments diverge, and customer reactions never return to shared context
Primary route
event → consent check → segment → message → reaction
Engagement trigger
Where campaigns depend on manual launch
You need consistent messaging based on events, consents, and customer data
- 01Communication lists are built by hand
- 02Lead source is lost between systems
- 03Messages launch without a shared rule
- 04Reporting means stitching spreadsheets
Working scenarios
Triggers, segments, and reactions
Demonstration routes, not client results. Exact logic depends on your rules, data, and systems.
Scenario / 02
Segment prep
Data is cleaned, duplicates removed, consents and limits checked before the channel.
1Data2Cleanup3Consent4Segment
Scenario / 03
Content with review
AI helps draft, but publish happens only after editorial approval.
1Task2Draft3Editor4Publish
A good fit for
Which messaging moves onto events
Marketing teams with multiple channels, segments, and event-driven messaging
Trigger journeys
Messages after a lead, payment, status change, or another confirmed event.
Segmentation
Audience groups from available data, rules, and lawful communication grounds.
Content workflow
Draft, review, approval, publish, and result capture in one route.
How we launch
From a real process to a working loop
Tools are chosen after we verify inputs, exceptions, and the success criterion.
- 01
We map sources
Events, available data, channels, and attribution gaps.
- 02
We lock rules
Segments, grounds, frequency, exceptions, and stop criteria.
- 03
We connect systems
Events and statuses via APIs, webhooks, and shared IDs.
- 04
We add control
Duplicates, frequency caps, delivery errors, and manual approvals.
- 05
We capture results
Technical and conversion events return to analytics for journey review.
Solution scope
Data, channels, and consent control
- Event and segment map
- Trigger journeys
- Channel integrations
- Content approval process
- Marketing reporting
Data and systems in the loopEmailTelegramWebhooksYandex MetricaGoogle SheetsREST API
Fit / boundaries
What must not go unchecked
Automation does not replace strategy or editing; consents and unsubscribes are mandatory
01Messaging must respect consents, unsubscribes, and legal requirements
02AI drafts need editorial review
03Automation does not replace strategy, positioning, or quality content
Can you automate campaigns?+
We can automate event launch, segmentation, and channel handoff. Communication grounds, frequency, and unsubscribes must be configured correctly.
Can AI be used for content?+
Yes for drafts, variants, and structuring. Facts, tone, and final publish need an accountable editor.
How are ads and leads linked?+
UTM, click ID, and page source are stored, then passed with the conversion event.
Can multiple channels be combined?+
Yes, but each channel needs its own limits, message format, and a shared stop rule.
What should we measure after launch?+
Not only opens and clicks — conversions, unsubscribes, delivery errors, and poorly selected segments.
First step
Map a messaging scenario
We'll map inputs, exceptions, and constraints. You leave with a priority scenario and a next step — no obligation to start a project.
Map a messaging scenarioService: Marketing